PR & STORYTELLING
A good story deserves the right way to be told.
Public relations is more than getting your name mentioned. It is about understanding what makes your story relevant, shaping the message clearly, and giving the right people a reason to pay attention.
Lavender Creative helps founders, businesses, organizations, advocates, and purpose-driven brands prepare their story for media, launches, partnerships, and public conversations.
Story & Message Development
Clarifying the story, angle, talking points, positioning, and what makes the news or announcement worth paying attention to.
Launch & Announcement PR
Support for new businesses, products, services, campaigns, events, milestones, partnerships, and major announcements.
Press Materials
Press releases, founder bios, company backgrounds, fact sheets, media kits, talking points, and other press-ready materials.
Media Preparation
Helping founders and spokespeople prepare for interviews, media conversations, questions, and key messaging.
Media Outreach Strategy
Identifying relevant media opportunities, developing pitch angles, and creating an outreach plan.
Need something more specific? We can build a custom PR scope around your story and goals.
THE PRESS READY
$650
Best for:
Founders or businesses that need polished media materials before reaching out to press, partners, or event organizers.
Includes:
PR strategy intake
founder or company bio
company overview / backgrounder
key talking points
one press release
basic media kit structure
one revision round
Choose the support your story needs.
From a single announcement to a larger launch, each option is designed to give you the materials and strategy needed to communicate professionally.
Ongoing PR scope varies based on outreach volume, media targets, campaign complexity, geography, and communication needs. Paid placements, sponsorships, influencer fees, wire distribution fees, travel, photography, videography, event costs, and third-party expenses are quoted separately.
MOST POPULAR
THE STORY LAUNCH
$1,250
Best for:
Businesses, founders, organizations, or advocates preparing for a launch, announcement, event, campaign, milestone, or public story.
Includes:
PR strategy session
story-angle development
press release
founder/company bio
media kit
talking points
pitch-angle development
targeted media outreach plan
two revision rounds
THE PR PARTNER
Starting at $1,500/month
Best for:
Brands or organizations that need ongoing public relations strategy and media support.
Includes:
ongoing PR strategy
story and pitch development
media outreach
press materials as needed within scope
spokesperson talking points
launch or announcement support
media opportunity monitoring
monthly strategy meeting
monthly reporting / outreach recap
Need one piece instead of a full package?
Press Release Writing
Founder / Executive Bio
Company Backgrounder
Media Kit
Talking Points / Interview Prep Sheet
Pitch Angle Development
Media Outreach Strategy Session
PR Audit
Launch PR Strategy
$350
$350
starting at $225
$650
starting at $250
$650
$250
$300
starting at $750
01
LISTEN
We learn the story, audience, announcement, goals, risks, and what makes the message matter.
02
SHAPE
We identify the strongest angles, key messages, talking points, and the most credible way to tell the story.
03
PREPARE
We create the press materials, pitches, media kit, and supporting assets needed for outreach.
04
CONNECT
When outreach is included, we identify relevant opportunities and communicate the story professionally.
Visibility can be earned. Coverage cannot be guaranteed.
Public relations can strengthen credibility, improve media readiness, create visibility, support launches, and open doors to meaningful conversations.
But earned media is ultimately controlled by journalists, editors, producers, publishers, platforms, and other third parties.
Lavender Creative does not guarantee media placement, publication, interviews, follower growth, viral reach, awards, or specific business outcomes.
We promise thoughtful strategy and professional execution- not fabricated guarantees.